top of page
  • Writer's pictureDon Cruickshank

Myth #5 Coaching Is Not A Necessity

Myth #5 Coaching Is Not A Necessity

"I don't need a coach at all it is not a necessity."

Let's be honest. One of the hardest parts about selling coaching is that many people do not see it as a necessity, and may not even see it as a luxury.

Some of you will ask the question, "If I know that is the perception of coaching why would you mention that? Don't you think you will scare potential clients away?"

The answer is two-fold:

1) It is the unspoken objection that loses the sale. So I might as well address this objection head-on. If you are already thinking about this objection then it will not do me or you any good for me to bury my head in the sand and hope you do not notice.

2) The second part is that I only want to work with committed clients. If you are not committed I don't want to take your money and waste my time (and yours). So I either want you to be committed already, or to become committed by reading the truth about this (and the other) objections.

The truth is, that if you want to succeed in life then you need a coach.

I was a pretty good basketball player in high-school. In fact, I was the best on my team!

Even in grade 6, when I lived in Winnipeg, the coach looked at me and told me I was going to guard the other team's leading scorer. I told him, "I can't. He's too good." The coach told me, "You can! You are our best defender." So I did guard him, and I shut him down all game long! (That was probably the last time I had a real coach).

Then we moved to a really small town!

In grade 7 one of the teachers saw me in the gym playing 2 on 1 (I was the 1) with some other kids. The teacher said, "This guy (me) could go somewhere if he got coached up."

In grade 9 I was called up for a tournament to play on the high-school team.

In high school, I was the captain of the team. I lead the team in scoring and rebounds...not too bad for a point guard.

But I never really had a coach!

One year the gym teacher was the coach, though he did not want to - we were a volleyball school. I hated volleyball.

Another year I had to find a youth leader in the community to coach us.

Needless to say, my development did not hit the level it should have. Notice, I did not say "could have," I said, "should have."

After high school, I wanted to play university ball but I doubted myself. I knew I was the best player in my high school, but I also knew I had not been coached.

After a couple of years of training myself and still wanting to play, I was able to get the university coach to agree to give me a tryout.

I never showed up.

I doubted myself too much.

That was the end of my organized basketball playing. I never hit my goal of playing university basketball.

Why do I tell you that?

Because for many of you, your personal and professional lives are much like my story. You have never really, and I mean really been coached. Maybe you had people that called themselves a coach. Maybe you had some people that thought they were coaching you, but you know that you have never really been coached (or maybe it has just been a long time since you have) and you are not hitting your goals because of it.

My story does not have to be your story. But it will if you do not get coached up!

You will never be as much of a high-performance individual in your sphere of leadership if you don't hire a coach.

Nobody will invest in you more than you invest in yourself.

Head over to our Services Offered tab to find a service that is right for you.

Take a look at Becoming A High-Performance Team and ask if you are investing your leaders.

If you do not see a service that you think could help you professionally or personally we would love to meet with you and see what type of customized service we could put together!

If you are ready to discuss getting coached up personally or professionally, message me here, or e-mail me directly at

You can also send a message through our website.

Don Cruickshank, MALM (Masters in Leadership & Management) *Certified in Team Leadership *Leading From Your Strengths Certified Trainer, Coach, Consultant

- Empowering individuals and organizations towards creating successful futures

2 views0 comments


bottom of page