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  • Writer's pictureDon Cruickshank

Work On Your Business More Than You Work In Your Business

One of the biggest mistakes that I see executives make across all sectors and industries is that they spend too much time working in the business and not on the business.

The higher up the organization you go, the greater the opportunity you have to significantly impact the culture, and direction...but too often you are laden with high-level tasks and heavy time demands.

In larger businesses, you will have corporate demands that you have to work within. But I challenge you, to whatever amount you can control (and look to make that amount larger) work on the business...not in it.

You can't be a trouble-shooter, visioneer, motivator, or empowering leader when your head is down in the paperwork.

*If you're a lawyer in a national firm and you are in charge of HR for your office, you shouldn't be busy being a lawyer! You shouldn't be "lawyering," for the majority of your time. If you are the CEO, you need to spend time walking the floor.

*If you are the CFO, pass those spreadsheets to someone else and start building up your team.

*If you are a Partner, find out how to make your employee's lives better at work and at home. That's how you will scale up.

You will never scale up enough by singularly putting in 5 more hours a day on tasks.

Don Cruickshank, MALM (Masters in Leadership & Management)

*Certified in Team Leadership

*Leading From Your Strengths Certified Trainer, Coach, Consultant


- Empowering individuals and organizations towards creating successful futures 

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