top of page
  • Writer's pictureDon Cruickshank

If It Does Not Cost You, It Is Not A Core Value!

"Ask them what it has cost them."

That was my response to a client, and someone working in a professional field that was applying for a CFO position. The company that they were applying for had a written core value of "Always doing the right thing for the customer."

My client wanted to work for a company that more than just a big corporation, but rather to work for a big corporation that valued rightness.

So when my client asked me how they can know if that company delivered on that desire I told my client, "Ask them what it has cost them. If they can not provide you with a specific instance where this has deeply cost them, then they do not really value it." (This is also true of each of our lives).

A core value isn't something you hope to do or even something that others want you to do.

A core value is a deep conviction that you will live out even if it isn't convenient and the market will not reward you for it.

Don Cruickshank, MALM (Masters in Leadership & Management) *Certified in Team Leadership

*Leading From Your Strengths Certified Trainer, Coach, Consultant


- Empowering individuals and organizations towards creating successful futures

1 view0 comments


bottom of page