• Don Cruickshank

Job Satisfaction Does Not Equal Engagement


Bill could not figure out why employee engagement was still low.


After all, he had BBQs for his staff in the summer, he allowed his staff to take the afternoon off before a long weekend, and he never gave staff a hard time about taking vacation time.

In fact, Bill's people were genuinely happy and enjoyed working for Bill. Yet when Bill asked questions around employee engagement the results showed that there is only a little employee engagement.


"How could that be?" Bill would ask himself.


What Bill understood how to do was increase employee satisfaction, not employee engagement.


If Bill wanted to increase employee engagement he would have needed to figure out his employee's strengths and then release them to use their strengths regularly, and reward them for doing so.


If you are you looking to increase employee engagement then we want to do business with you!


Don Cruickshank, MALM (Masters in Leadership & Management)

*Certified in Team Leadership

*Leading From Your Strengths Certified Trainer, Coach, Consultant

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© 2019 by Don Cruickshank