• Don Cruickshank

Unprecedented Crisis Creates Unprecedented Opportunities

At the point of writing this, most of the world is trying to navigate COVID-19. Maybe you are reading this sometime after, or even some LONG time after COVID-19.


And while many organizations are having to contract in this time, laying off massive amounts of employees, shutting down facilities, and taking a hard hit, your business or organization does not need to contract in crisis. In fact there are great growth opportunities in crisis.



My motto during this time has been that unprecedented crisis creates unprecedented opportunities. The first sermon that we did on Facebook live had over 2,000 views and over 400 full-length views...we are a church of 70 people. We are also looking at other growth opportunities during this time. Instead of focusing on what we do not have and cannot do, we are looking for how God is strategically moving at this time. I keep reminding the leaders in my church that we are truly in a strategic time for the church.


In fact, we are even looking at buying the parcel of land directly south of us during this time. This was future idea that we kicked around at our last AGM, just a month ago...and now the property has come up for sale! Some people on our Leadership Team said, "Great, this is the worst time ever."


I responded with, "This might be the best time ever! Mortgages are low, and the real-estate market is not hot."



At the point of writing this we have not yet decided if we are going to buy the property. We are in the process of hearing from our congregation and what their thoughts are. But we are pursuing expansion while many are pursuing contraction. I realize that you may not work in a church, but I believe that the principles are the same for your business. There are new opportunities right now in crisis.


Crisis also forces you to change things that you should have changed long ago but kept making excuses not to change. However, some of those excuses are taken off the table as you no longer have the option.


If you lean into the pain in crisis you will find unique opportunities that just were not there before!



Don Cruickshank, MALM (Masters in Leadership & Management)

*Certified in Team Leadership

*Leading From Your Strengths Certified Trainer, Coach, Consultant

- Empowering individuals and organizations towards creating successful futures 



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© 2019 by Don Cruickshank